A step-by-step guide to boosting your brand’s presence and getting approvals on Amazon.
Introduction
Selling on Amazon is a powerful way to reach millions of customers worldwide. But it’s not just about listing products – you also need to establish your brand, protect your assets, and ensure your listings are approved smoothly. This guide will walk you through the essential steps of creating an Amazon Seller account, setting up your product listings, and getting your brand registered and approved.
Step 1: Create Your Amazon Seller Account
The first step in your Amazon journey is setting up a Seller account.
- Go to Amazon Seller Central: Visit https://sellercentral.amazon.in and click Register now.
- Choose Your Plan: Select between an Individual or Professional plan.
- Provide Business Information:
- Business name and address
- GST number
- Bank account details
- Phone number and email address
- Identity Verification: Upload your PAN, Aadhaar, or other ID proof.
- Complete Profile: Add your business display name, product categories, and shipping settings.
Step 2: List Your Products
Once your seller profile is set:
- Add Products: Fill in title, description, price, and keywords.
- Upload Images: Use clean, high-resolution images from multiple angles.
- Use SEO Best Practices: Improve visibility with relevant keywords.
- Set Competitive Pricing: Benchmark against similar products in your niche.
Step 3: Why Brand Registry Matters
Amazon Brand Registry gives you more control and protection. Key benefits include:
- Protect Intellectual Property: Stop counterfeit listings quickly.
- Enhanced Listings: Use A+ Content for rich product descriptions.
- Access to Advanced Tools: Get brand analytics, reporting, and better customer engagement features.
Step 4: How to Get Brand Registered for Amazon
To apply for Brand Registry, you’ll need:
- Registered Trademark: Ensure your brand is trademarked in India (under Class 35 or others based on your products).
- Amazon Seller Account: Use your active seller login to apply.
- Go to Brand Registry Portal:
https://brandservices.amazon.in/ - Submit Application: Enter trademark details, brand name, and images.
- Verify Email: Amazon will send a verification code to the trademark owner’s registered email.
Once approved, your brand will gain access to the Brand Registry dashboard.
Step 5: Product Category Approvals
Certain categories require Amazon’s approval before selling, such as:
- Beauty & Personal Care
- Grocery & Gourmet Foods
- Health & Household
- Toys & Games (during festive seasons)
Tip: A Brand Registered seller is more likely to receive faster approvals. Keep all compliance documents ready—like BIS certification, FSSAI license, or invoices.
Final Tips for Success
✔️ Monitor your account health regularly
✔️ Respond to customer queries quickly
✔️ Use Sponsored Ads to drive traffic
✔️ Encourage real reviews through excellent service
✔️ Keep your brand compliant and protected
✅ Ready to Start Selling? Need Help with Brand Registration?
Balaji Certification Services helps you with:
- Amazon Seller Onboarding
- Trademark Registration
- Brand Registry Process
- Product Approvals & Compliance
- GST, FSSAI, BIS & Other Certifications
📞 Call/WhatsApp: +91-9999920153
📧 Email: info@balajicertification.com
🌐 Website: https://balajicertification.com
Let experts handle the paperwork – so you can focus on growing your brand.